You’ve probably noticed it already… Long Island’s food scene isn’t just about pizza slices and bagels anymore. Now, a fast-growing national wellness brand is making its move here and it’s bringing a very different kind of menu with it. Project LeanNation, a tech-driven nutrition and weight loss concept, is officially expanding to Long Island with three new locations as part of a multi-unit franchise deal, according to a company announcement and a recent press release.
The move is being led by Anthony DeJoseph, a veteran financial executive who’s spent more than 25 years in corporate finance and currently serves as a Chief Accounting Officer, according to the company. Now, he’s stepping into the wellness space with a focus on building out the brand locally.
Here’s what makes this one worth paying attention to:
• Three locations are already planned for Long Island
DeJoseph signed a multi-unit agreement to bring the brand to the region, according to the company’s press release.
• This isn’t your typical “healthy food” spot
Project LeanNation offers prepared meals along with coaching, accountability tools, and a membership-based model focused on long-term health outcomes, according to the company.
• The brand is growing fast and strategically
In 2025, the company opened eight new stores and awarded 51 new franchise territories nationwide, while also expanding into four new states, according to the press release.
• Long Island is part of a broader expansion push
The company has been targeting new markets with experienced operators, including recent development deals in Alabama and Arizona, according to the company.
• It’s built around convenience as much as health
Company data shows 70% of members join to achieve health or weight-loss goals, while 43% cite time savings as a key reason for signing up.
• There’s serious infrastructure behind it
Project LeanNation expanded its manufacturing facility from 8,000 to 35,000 square feet and increased production capacity to approximately 2,000 meals per hour, according to the company.
• Technology is central to the model
The company has introduced an integrated training platform and AI-powered operational tools that have reduced corporate support requests by about 20%, according to the press release.
• It’s about community as much as meals
Recent openings have focused on local engagement, including partnerships with gyms, small businesses, and community-driven launch events, according to the company.
Project LeanNation, founded in 2012 and franchising since 2022, currently operates 34 locations across 15 states, according to the company.
For DeJoseph, the move is both professional and personal. The company said he was drawn to the concept as a way to combine his business experience with a broader mission around health and community impact.
And for Long Island?
It’s another sign that the local food scene is shifting—slowly but noticeably—toward convenience, wellness, and a different kind of everyday routine.
Because around here, changing what’s on the menu might be the easy part.
Photos: Project LeanNation
